Homeowners want to know that solar power is working out well for people just like them. The first is to make sure you have strategies in place to capture good reviews of your work and display them clearly on your homepage. ... And you must have a business plan with marketing and financial projections. 100% free. Check Marketing Ideas for a Solar Business. Here they are—9 ways to capture your piece of the sun through digital lead generation and solar advertising. Solar power, Light And Bright . in the words of a band that may need some sun themselves, get your company to the top of a Search Engine Results Page, Between 70 and 80% of people simply skip past paid ads, long-term ROI you will receive for focusing on SEO, Why Sure Oak’s Link Building Strategy is So Effective, 8 Questions to Ask Before Hiring an SEO Company, SEO ROI: How to Invest in SEO for Unlimited ROI, Those who were referred by those who adopted decades ago, The effort it takes to get there means that it will be incredibly difficult to be usurped by your competitors. Appeal to their sense of environmental stewardship. We also use third-party cookies that help us analyze and understand how you use this website. Here’s an example infographic: Create a detail report on what types of energy bill savings to expect and use it as gated content to gain an email address. Solar Sales & Marketing 1. Despite our “addiction” to fossil fuels and even political rhetoric that strives to maintain outdated energy sources, consumers are attracted to solar alternatives more than ever. You want to be all over page one. Initially, many new leads will search for solar energy companies and panel installation on Google search. How to Market Solar Energy – Solar Marketing Ideas, Tips, & Lead Generation Strategies, Contact us today for a free demo of our platform, 7 Dental Marketing Tips and Ideas That Will Grow Your Practice, Contractor Marketing Ideas, Tips, and Strategies for 2020 – This is How You Get More Contractor Leads, 10 Excellent Massage Therapy Marketing Ideas, Tips, and Strategies To Grow Your Business, 7 Excellent Barber Shop Marketing Ideas, Tips & Strategies, 9 Essential Financial Advisor Marketing Ideas, Tips & Strategies, 7 Excellent Auto Dealership Marketing Tips, Ideas & Strategies. This will be your first impression and may be a point of reference for months as leads consider their solar options. It’s a vital lead source early on before you have enough of a customer base to provide referrals. Marketing strategy tips and advice for small sized solar firms on how to develop a successful forward-looking marketing strategy and move beyond the trap of reactive marketing that drowns so many small businesses in a continuous struggle to keep up. We think it is just so much cooler to build things that operate without batteries. It’s a website in that you can list all your relevant business information, set up a call to action to request an estimate, and even use messenger to communicate directly with leads. Solar Powered DIY Ideas 1. Sell Solar Panels and Power on Value, Not on Price. Retargeting is a necessary tactic with the long sales cycle of solar. Here is a good video example: Testimonials are so effective for solar companies that they’re all but a requirement for your website content. This throws up a complicated conundrum when it comes to solar marketing ideas. There has been an explosion of renewable energy in the commercial, consumer and industrial sectors. These five fundamentals to marketing excellence in the solar marketplace all rely on the same thing that marketing fundamentals in any field do: authenticity. Skip to main content. The very best method to do this is by creating quality content for your consumers that will help inform, notify, and raise their interest in your renewable energy services. The market for solar is growing – make sure you’re positioned to get your share. Selling solar to a homeowner is both a high tech and high touch transaction. Most importantly, are there marketing strategies in place that are particularly relevant to the needs of the solar industry? Cancel anytime. Your website also needs to be an information resource. This trend has been fueled by the high cost for electricity, stemming from the high cost for imported fuel. Content can be used to help educate prospects and clients on the benefits of solar and the different types of panels on the market. Although, the solar industry is still relatively new but the competition is immense starting from large firms to small start-ups. But, marketing can be confusing as there are often many methods to choose from. How can you be part of the movement to ensure that more consumers are hit by the rays of solar growth? Make sure happy customers are talking about you. Maintain a referral system Formulate industry-specific Solar Marketing Ideas Having a look at the statistics of energy alternatives, it’s not hard to see that solar is on the rise in comparison to other players. But if you want people to spend money with your solar business, you need to learn more about marketing. This is the maps listing and review platform Google uses for geo-targeted searches. Everything you need to manage and grow your business from a singular platform. One of the big keys to marketing solar is finding great strategic partners. As a solar energy provider, content marketing is one of the best tools in your digital marketing toolbox. Great customer service and delivering value are the keys to getting positive reviews, but be proactive. It is mandatory to procure user consent prior to running these cookies on your website. Sales & MarketingRenewable Energy Education Program SOLAR ENERGY INTERNATIONAL 39845 Mathews Lane - Paonia, CO 81428 POB 715 - Carbondale, CO 81623 970.963.8855 - fax 970.963.8866 sei@solarenergy.org www.solarenergy.org My Solar . Add to that our free CRM software that ties onto email marketing software and you have a comprehensive package that executes marketing at the highest level. Look, we’re no Scientists, but in the words of a band that may need some sun themselves, “Nobody said it was easy. The main advantage here is that you show in the top positions (reserved for paid ads) and that you can control the ad copy and landing page. Make it simple. Ask happy clients to write reviews with phone call and email follow-ups (don’t do this with Yelp; it’s against their policy). For example: This keeps your brand in front of people, reminding them to do the right thing and contact you. With online marketing for solar companies, your business can use paid and unpaid channels, like search and social, to build a competitive solar marketing strategy that drives sales. 1. With solar marketing. Future Marketing Strategy points: Power production from thin film panel based solar power plants cost slightly less per kWh than that from crystalline solar power plants, but the practical efficiencies and robustness of thin films over a 25 year project time period is not well established. Geoffrey Moore’s notion of “crossing the chasm”, Hubspot’s report on the state of inbound marketing. This means that you cannot simply adopt a blanket marketing strategy that is copy-pasted from other industries. Many potential clients will be unaware of the various solar products and the range of benefits you offer. By clicking “Accept”, you consent to the use of ALL the cookies. We won’t dwell on this one. It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. Looking at the current boom in the solar industry, you’d be accurate in thinking Here Comes the Sun is more than just a Beatles’ track. Solar Powered Lego Car teachbesideme 2. First, it needs to detail the basics of who you are, what you offer, and where you work. The future for solar energy businesses is bright. Here are 10 marketing ideas that will help you do just that. Explain the benefits of solar energy. Rather, provide them with meaningful content that will serve to educate them about the benefits of solar installation. No one ever said it would be this hard.”. Then write blog articles for SEO and use the content in your email newsletter. DIY Mason Jar […] Want some cool DIY ideas to make with solar power? A report by EnergySage has identified the current moment by referencing author Geoffrey Moore’s notion of “crossing the chasm”, an effective means of describing the tightrope between a climate of only early adopters and one of accepted standard practice. New marketing tip videos on our YouTube channel every week! A solar installation company’s website is the central element of a strong digital solar marketing strategy. These include phone numbers, forms to request info/estimates, and a way to capture email (newsletter or gated content). Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Think outside the Barrel . So much so that, according to Hubspot, 4 out of 5 people have left a webpage because of a pop-up or autoplaying ad. High roller high in solar . Don’t fall into the trap. Cost advantages and easy financing options, People who enjoy outdoor sports like skiing or biking, People interested in environmental causes. 6 benefits of email marketing for solar companies. Solar is a Secure Investment The utility companies are notorious for their fluctuating and unreliable electricity prices. Email marketing can help solar companies attract new clients and increase their sales. In 2018, the solar industry generated over $17 billion in the US. It may come as no surprise to you that according to Hubspot’s report on the state of inbound marketing, 68% of respondents agreed that generating traffic and leads was their company’s greatest marketing challenge. While you already know that SEO can transform the growth trajectory of your business, deciding whom to entrust with this crucial task is challenging. Solar polar . Web pages can include articles that help people understand the value of going solar. Nevertheless, I hope they inspire you to be thinking about what you did in 2017 and give you some ideas to include in your 2018 plans. You should connect with your partner businesses and comment on their posts. It’s important to give your sales team the knowledge and tools they need to balance these elements and be successful. As we have mentioned, the solar industry has typically survived off a referral system. Marketing strategy #1: Improving the value equation of solar. You can target audience demographics and interests with precision using social media advertising on platforms like Facebook and Instagram. Last, setting up this page is free. Marketers have to work that much harder to generate as many leads as possible and make sure that they are reaching the right people for long-term growth. These cookies will be stored in your browser only with your consent. While testimonials and reviews help persuade new leads who discover you online, you also want to make sure customers are telling their neighbors about you and suggesting they go solar. But, like most things, the devil lies in the details. This page is half website, half social media updates. Tags: solar advertising, solar leads, solar marketing About the Author Sponsored Content CleanTechnica and our parent company, Important Media, occasionally choose to … Facebook is an online platform that your leads will be on, so it’s worth it to have a marketing presence there. The result is, we currently reside between two paradigms—the first of fringe adoption, and the second of mass adoption. Make it concise and informative. Authenticity in solar marketing is key. You need calls to action that get people to identify themselves to you. They’re a type of branded banner ad that keeps your name in front of leads. Read our eBook to find out now. This website uses cookies to improve your experience while you navigate through the website. With all the buzz around solar technology, the best way to amplify your inbound marketing efforts is with creative tactics. Their research is an opportunity for you to keep your brand in front of them, building trust by becoming a useful resource. The second is the modern day equivalent of a referral system—link building. Use content to inform people of the benefits you offer and as touch points during the long sales cycle. Next, it needs to convert the visitor. Make videos about how it works, what the installation is like, and how it saves people money over the long hall. Nothing to lose and everything to gain. Yes, we all want to save the Earth, but people really perk up when they hear about saving thousands on their electric bill. For example, here a design mockup on the UXI® platform: A professional design on a mobile responsive template is a must for any business website today. Solar Energy Auditing. There are many sites you need to have reviews on, including Top Rated Local, Facebook, Google, HomeAdvisor, and Yelp. Why Solar Content Writing is Important This is one of the key characteristics of a market about to boom—you have to show people what they want before they know they are looking for it. Sure, these businesses will have access to a great, fairly well off demographic that is sustainability minded, and they will have built up a layer of trust that is critical to closing a sale. Create that presence with your Facebook business page. It’s a free listing you can optimize with your descriptions and by getting customer reviews. The people who really love a good deal tend to frequent deal sites and forums. Here are some of the benefits email marketing can offer your solar … People have been moving away from conventional power to greener cleaner energy. Here are five strategies to create an effective solar marketing plan. When it comes to solar advertising, the greatest challenge lies in an industry that, while growing rapidly, is somewhat betwixt and between. Next, you need to set-up and rank for Google My Business. Solar is appealing because it’s environmentally friendly, but that isn’t likely to be your most effective topic for marketing. Share information on energy conservation, local environmental projects, and all types of green energy solutions. Content Marketing As we mentioned at the start, people looking into solar energy go through a long sales cycle. Your solar energy company website design needs to accomplish a number of things. By displaying some of your previous projects, you will be able to illustrate that you are a trustworthy supplier that has completed jobs successfully. Your neighbor installs solar, you chat, then so do you. In addition to testimonial videos, create a company promotional video that gives an overview of your offer and its benefits. Your ad and the page it goes to on your website can match that offer. It’s the digital equivalent of word of mouth, and it works like a dream in solar marketing. White Hat SEO is still the most effective way to drive organic traffic and generate leads that matter—and it can be effectively employed in any sector. There’s almost always a sweepstake/contest forum section where you can add your contest into the mix. Marketing 360® is designed to help solar energy companies manage these challenges. Also, include testimonial content on your website. Unfortunately, as we will see in our next point, generating leads is sometimes easier said than done. In this case, the details are how to employ solar marketing ideas that take into account the nuances of the industry. What’s a marketer to do when their link building efforts aren’t seeing the results they’re looking for? Add to this keeping track of client information and leads through the long sales cycle, and it becomes apparent you need the right tools to manage it all. See the sunny side of life and make your life sunnier by using solar energy . We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. So here’s the deal. Solar Marketing Strategies & Tips To Grow Your Sales. There are three ways to dominate the search results. December 15, 2016 April 25, 2017 By cleanpowermktg. For example, you might want to run an advertisement for solar panels to power pools. This category only includes cookies that ensures basic functionalities and security features of the website. Whether you’ve just got on board the solar train, or are a seasoned sun-worshipper, you are part of an industry that is only set to burn brighter and brighter. One of the main reasons a strategic online presence is essential to solar marketing is that it allows solar companies to connect with customers right when they are seeking answers about going solar. While this “chasm” is exciting to cross, it’s a complex time for marketers, as it puts much of the onus on them to ensure that mass adoption indeed comes about. Once you get a customer in a neighborhood, everyone they know becomes a potential customer. You can have a specified page for testimonials, but it’s more effective to have them spread across your site. A unique value proposition (UVP) is a statement that does three things: For example, this solar panel company specializes in powering agricultural water pumps: Other ways you might develop a UVP include: Consider that leads will certainly research your competitors. MARKET TRENDS The Marketing trend for the solar lighting solution has been a growing industry. It’s also necessary to track data on your campaigns so you can analyze their effectiveness. What makes solar marketing different is that it is important to make provisions for people who don’t necessarily know they are looking for solar until they find it. Think energy auditors and organic food co-operatives. Whether you’re marketing hydropower, geothermal energy, or solar electrical energy, what is crucial, is building a marketing plan that your customers will like and engage. Very broadly speaking, there have historically been two types of people who have solar installed in their homes: Up until very recently, mass adoption was a pipe dream. For you to do that, you need ideas. Plan of attack: Become a thought leader in the solar industry via your social media marketing campaign. It’s worth it to have a structured referral program with a strong incentive. You also have the option to opt-out of these cookies. Added to this, incentive schemes are being employed throughout the globe that are only set to increase the uptake. Solar Marketing Experts offers digital marketing, 3rd party lead program management, and consulting services, designed to help you lower your customer acquisition costs. Added to this, incentive schemes are being employed throughout the globe that are only set to increase the uptake. To compete, you need to stand out. If a client refers a neighbor and you get another contract, pay them for it. These are the ads that stay with people as they surf the internet. But the referral program works as a reminder to do the right thing and encourage their neighbors. Don’t inundate people with adverts. If you can get authoritative sources to link to your company’s work, you immediately up your credibility. Competition is fierce in the solar industry; in some areas, it seems like a new solar installer enters the market every other week. What’s more, videos can serve as a moving brochure for your work. Videos work. There is good news though—through hard, intelligent work and a focus on long-term solar marketing strategies, effective lead generation is possible. , content marketing is one of the website some cool DIY ideas to make your life sunnier by solar marketing ideas. Sectors who would like to launch or maintain a successful digital marketing toolbox stand out, you need calls action! 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